Hello, friends & future homeowners!
As we move into the final quarter of 2025, Florida’s housing market continues to evolve—and there’s both opportunity and caution in play. Let me break down what’s happening now, what’s driving change, and how you can confidently position yourself, whether you’re buying, selling, or just keeping an eye on your investment.
📊 Market Snapshot: What the Numbers Say
1. Prices & Sales Cooling, But Not Collapsing
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In August 2025, Florida’s median home price was roughly $402,600, a slight dip (~ 0.25%) year-over-year.
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According to Florida Realtors, single-family existing-home sales in July fell 2.8% compared to July 2024.
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Condos and townhomes are feeling more pressure: their median price dipped 6.3% over the same timeframe.
These shifts suggest we’re in a more balanced—or even buyer-favoring—market, rather than the overheated seller’s market we’ve seen in recent years.
2. Inventory Is Growing, Giving Buyers More Leverage
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Across many Florida markets, more homes are listing, and sellers are increasingly facing pressure to reduce prices.
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In South Florida, inventory is up by ~13%, and it’s not uncommon now for homes to sell for ~5% less than asking.
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Summer 2025 was one of the strongest buyer’s markets in over a decade—in August alone, sellers outnumbered buyers by ~35%.
More choices, more negotiation room, and less bidding-war urgency are becoming regular features of the landscape.
3. Mortgage Rates & Forecasts: Slight Relief Ahead
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Fannie Mae now expects mortgage rates to average 6.4% in 2025 and decline to 6.0% in 2026.
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Home price growth forecasts have been downgraded: 2.8% annual growth in 2025, and just 1.1% in 2026 (Q4 vs Q4).
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Experts caution that without inventory easing or rate drops, affordability will remain a choke point.
So while we may see slight easing, conditions are still far from a “bottom.”
4. Key Headwinds: Insurance, Climate Risk, HOAs
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Florida has some of the highest condo/HOA fees in the U.S., affecting monthly carrying costs and buyer affordability.
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Climate and hurricane risk are real factors: nearly 20% of U.S. homes are at severe/extreme wind damage risk, putting pressure on insurance markets—particularly in Florida.
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The National Flood Insurance Program (NFIP) is set to expire soon if Congress doesn’t act, which could delay sales in FEMA floodzones.
These are not just “soft” concerns—they contribute to financing challenges, insurance denials, and risk premiums in pricing.
5. Cash Buyers Remain a Strong Force
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In 2025, nearly one-third of home sales nationally have been all-cash deals—a trend especially common in competitive or high-price markets.
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In a market where mortgage-dependent buyers are handicapped by rates, cash buyers maintain a powerful edge.
💡 What This Means for Buyers & Sellers
For Buyers (Especially First-Timers)
This is one of the better windows we’ve seen in a while for buyer leverage—if you’ve got your house in order:
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Get “fully underwritten” pre-approval (not just standard). Sellers will see this as nearly as good as cash.
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Strengthen your CCIM suite:
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Cash: Be ready for inspection, appraisal, and 6-month reserves
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Credit: Max out what you can report, and avoid new debt
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Income: Make sure your documentation is rock solid
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Motivation: Stick to deadlines, sign on time, hit milestones
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Target motivated sellers: Look for homes with price reductions, long days on market, or listings in areas where inventory has surged.
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Watch the flood zone / insurance risk: If the property is in a high-risk zone, get the insurance picture up front.
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Don’t overreach: Just because negotiating is easier doesn’t mean stretching too thin is smart.
For Sellers
You’re no longer guaranteed a hot market. To succeed:
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Price with intention—and know that buyers likely will push back.
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Be flexible with seller concessions (closing costs, repairs, or financing support).
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Market differentiators (style, upgrades, storm-resilience) can matter even more now.
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Be prepared to wait; homes may take longer to transact.
🔐 Reframing CCIM as the Confidence Framework
In these shifting times, Confidence is currency. You win deals when you bring:
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Cash (for the extras and reserves)
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Credit (to unlock better loan terms)
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Income (documented and stable)
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Motivation (to meet deadlines and execute)
Combine that with a fully underwritten pre-approval, and sellers view you not as “just a buyer,” but as a seriously capable one.
🧭 Looking Ahead: What to Watch (Q4 2025 & Beyond)
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Will mortgage rates continue to ease? A dip to 6% or below could reignite buyer enthusiasm.
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Can inventory growth slow—or even reverse—in some markets?
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Will the NFIP lapse prolong mortgage/flood insurance delays?
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How will climate risk bend local markets? Some coastal neighborhoods may see value pressure.
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Will international or ultra-wealthy migration—already pushing Florida as a hotspot—remain a tailwind?
Bottom line: The Florida real estate market is no longer a runaway train. It’s entering a more balanced, more negotiable phase. Deals are still there—for the prepared, confident, and strategic.
If you want a local deep-dive (Tampa, Carrollwood, South Florida, or anywhere in between) or want to run “what-if” scenarios side by side, I’d be honored to walk that with you.
Let’s make confident moves. 🏡
— Kevin Farfan
I Sell Lifestyles